Do you ask these questions when developing a consumer internet application?
Why a User has to use my application?
How a User identify my application ?
What actions Users do in my application?
By finding the answer,
You can understand the user's motivation in using the product.
You can understand the user behavior.
You can measure the performance of a campaign and see which suits.
You can visualize the user data with different dimensions like demographics, device .etc
& many more.
All these findings leads to a better Customer Analytics.
Customer Analytics aids the product strategy, product road map and overall product management.